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I know what you mean, Alistair. I've compared self-publishing to emptying a bucket of water into an ocean - who's going to notice it? Well-established authors do well with epublishing, as they already have a name to trade on. Many aged writers are digging out the old novels and short stories that weren't considered fit enough to be printed thirty years ago, and sticking them on their own web sites for sale.

Lawrence Block, who is one of my favourite crime writers, does this. He, and several other well-known authors such as Donald Westlake, earned a living back in the 50's and 60's by writing soft-corn porn and pulp fiction. They used pseudonyms back then, for discretion, but are now proudly churning out their backstock in these less judgmental times.

http://lawrenceblock.com/
 
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