I think we can all agree the publishing industry is changing and change is always good, because the alternative is stagnation and no one wants that. I embrace change. Change makes the world go round. So what changes can we expect to see in the short term?
It is important to remember that every story begins life on a blank page and, as novelists, that's what we do. We fill blank pages.
And on the plus side I think we'll see word count becoming less of a problem in publishing. A story is as long or as short as it needs to be. I recall getting very angry with my agent when he told me I would need to cut fifty thousand words from a novel i had just finished. He hadn't even read it, but was telling me to cut the heart out of it. The novel was 170,000 words and he'd signed me as a client on a novel of 140,000 words - in his words: "I'll be laughed out of the office of every publisher if I propose a 170,000 word novel" - but he did love the synopsis and we were both left scratching our heads where to cut 50,000 words. I didn't realise what a change Amazon had made to the industry, but learned now publishers didn't take risks. It felt like a massive blow at the time. My agent was in Canada and I was here in wales, so there was much screaming across the Atlantic. With the advance of electronic (Kindle) becoming more popular, word count will become less significant. It's just for hardcopy books now and they will fade out.
Other media for storytelling is going to grow and already Netflix and Amazon Studios are employing readers to scout for novels they can adapt to a film or series. Potentially we may see a massive rise in plagiarism, but if you have self-published, then you own copyright. Problem is, will you be able to defend your copyright by challenging the big players?
Another big change is the bookshop. As bookshops close, the author will increasingly lose that high street shop window. But, unless you're a big name author, that's pretty much gone anyway. My sister keeps giving my memoir to friends as gifts. She told me the other day she went into a bookshop to order a copy, but was too late collecting it and they'd sold it to someone else. She ordered another copy and asked why don't they stock it anyway as it seems to sell quickly. The manager told her the shop couldn't take purchasing risks any longer and for lesser known titles, customers would need to order. My sister told her she'd be buying from Amazon in the future because then she'd get next day delivery.
Another big change in our favour is social media. Pete is right about establishing a platform. We each have the opportunity to do that through BookTok and Instagram and the reason I don't have a platform is my own fault. That is something we all need to learn. How, in a few seconds of video footage can I grab a potential reader's attention? I'm a creative, so I need to get creative. However, I'm currently writing a novel.... But there can be no excuse. There is massive footfall - far more than the footfall passing any high street bookshop widow every day. Somehow we must learn to harness that...
To conclude, we are fillers of blank pages and the world needs us, because without fillers of blank pages where is humanities entertainment going to come from?
We are powerful, the problem is how do we let the rest of the world know that...
And again Pete is right. It is by producing extraordinary stories...