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Blog Post: Welcome to Publishing Year Zero

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New blog post by AgentPete

Welcome to Publishing Year Zero

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” wrote authors’ rights activist Charles Dickens as A Tale of Two Cities began its epic unfolding. He could easily have been writing about the general state of affairs today, particularly the circumstances in which authors find themselves.

2025 Is Publishing Year Zero


Yes – that’s what I’m calling it.

I’ve been aware of the impending signs for a while now. However, it’s taken a lot of thinking, a lot of private discussions and, not least, many useful conversations in Huddles to really work out how all the pieces fit together to make this an historic inflection point for the “traditional” publishing business.

The year 2025 is when we will see the “traditional” publishing model begin to break down and be reconstructed as something entirely new.

It’s a bold claim.

But it’s going to happen. In fact, it has to happen.

Many in the publishing industry may not yet appreciate this. The business has often been slow to recognise necessary change: I’m thinking about the resistance displayed towards British publisher Allen Lane when he started the paperback revolution nearly a century ago with Penguin Books; or more recently with the advent of e-books and how unprepared many were (a few publishers seized the opportunity and spectacularly succeeded: particularly British publishers Anthony and Nicolas Cheetham).

So yes – “Publishing Year Zero” may sound scary to some.

Truthfully, I’m a bit scared by it.

But in every crisis there are plenty of opportunities. So let’s not lose heart.

Here are some powder-keg challenges we need to face this year:

We Need To Accelerate Author Income It’s now down to scandalously low levels. Everyone’s aware of it; but no-one is doing anything really effective about it. In the absence of a fix, authors will walk, maybe run, from traditional publishing towards something more lucrative. Who could blame them?

We Need To Actively Defend Authors’ IP Why bother paying for an audiobook when they’re freely available on YouTube! Harry Potter? Check. Agatha Christie? Check. Danielle Steel? Check. Stephen King? Check. The list goes on. It appears that the industry currently can’t – or perhaps won’t? – protect authors’ IP. The messaging to consumers is clear: we don’t value authors’ work enough to defend it against piracy. And if we place no value on it – why should consumers?

We Need To Win The Attention War Young people are turning the page on reading. While Big Tech employs psychologists and neurologists to devise sinister new ways to keep us literally addicted to the social media hamster wheel – how is our own industry responding? I see nothing of significance yet. This must be the year we fight back against parasitical media that – wholly unlike books and reading – devours your attention while giving you little nourishment in return.

Now for some advice.

Warning: Do Not Allow Your Work To Be Used in a Large Language Model (Just Yet)


This is very important: no author should be resigned to having their work stolen by ChatGPT or any one of a growing number of alternative AI operations; nor should they willingly agree to a derisory one-off payment for perpetual (i.e. length of copyright) use.

In 2024, we saw HarperCollins achieve a licensing fee of $2,500 per title for LLM usage allegedly from Microsoft’s CoPilot model (details are sketchy) and (again, allegedly) for a duration of three years. Bravo! This by itself is a significant first step, since the rest of the AI crowd are still publicly declaring that they should be entitled to freely pirate your writing to their hearts’ content – hey, it’s “transformative fair use”, right? Wrong. Let me remind you, these are the same folk who are currently jostling to become the world’s first trillionaires. Yet they’re not prepared to toss us a few crumbs from the fine linen napkins on their private starships.

This means war, mes concitoyens! The publishing industry needs to go for the jugular, hard and fast. There is oodles of dosh sloshing into AI at the moment, and authors need a share of it. If we fail to achieve equity on this for authors, then even more terrible things will occur. After all, aren’t translation rights just another “transformative fair use”…? Capisce?

We need to see the rapid development of a sub-rights market in AI usage. Just like syndication, translation, film & tv rights and more. Competition amongst AI owners will ensure a reasonable market fee for such use. Licensing terms should be short and – crucially – there must be effective monitoring to keep the AI owners honest. The technology for this already exists. Let’s get serious about this, people.

Insight For The Year: No Writer Is An Island


It was John Donne who admonished us that “no man is an island” (I assume he included all gender identities else it doesn’t make sense). Writers in particular need to heed Donne’s wisdom.

Consider the persistent trope of the solitary author in a lofty garret, heroically struggling against near-insurmountable odds for creative actualization. Somehow, this has become an accepted metaphor for every writer’s journey: lonely, isolated, friendless and forlorn. What nonsense.

The truth is, you cannot develop the craft of writing without considerable contact with other writers. Sometimes, this is achieved by the magic of writing itself, which allows your mind to connect with another’s across space, time and even mortality. But also, writers need regular and sustaining contact with other writers: for cross-pollination and mutual support.

Writers are rarely, if ever, in direct competition with each other. Those who collaborate with their peers are more likely to thrive in every way, especially in challenging times like these. That’s what Litopia excels at, of course.

Yes, it’s going to be a tumultuous year. But together we will seize every opportunity that presents itself: and have a darn good time doing so.

My best for the year

Peter
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Would like your opinion on the Bookseller's bookkeeping. Apparently it really is the best of times. Certainly if your last name is Osman. But what about Osman is the secret to his success. I say brand which gives the consumer consistency if not excellence. If there were only a circle of authors who had a website I could go to that promised quality and bang for my buck. I think fiction offers the kind of escape that nothing else does. If you are totally immersed in a book your brain is engaged in a way that media cannot offer. And it makes you smarter. I've seen 4 things lately about how to train yourself to read an entire book. Apparently schools have graduated several generations who dont read well enough to reach immersion. They will have to teach themselves. The good news is that it is entirely possible.


In 2024, Fiction notched up its biggest haul since accurate records began – a blistering £50m greater than the previous high-water mark – to help the overall British books market remain flat year-on-year, despite a flagging Non-Fiction sector and a drop in many big-brand authors’ revenue.

Just over £1.82bn was rung up through the tills last year via Nielsen BookScan’s Total Consumer Market, a marginal drop (–0.6%) on 2023, the year which technically holds the TCM all-time record (the two pandemic years of 2020 and 2021 almost certainly topped 2023 but are missing weeks of data, so there are no full-year official totals). Yet, as has been the case for the past few years, robust returns in value are partially attributable to rising prices masking a shrinking sales footprint. Just over 195.3 million books were shifted through the TCM last year, a drop of 3.3 million units (–1.7%). Conversely, average selling price (ASP) jumped 10p (+1.1%) to a TCM-record £9.33. British book buyers paid an additional 62p per unit versus five years ago; the average book costs £1.60 more than in 2014.

While those 195.3 million units compare favourably against the pre-pandemic years (beating annual totals from 2013 to 2019), it is not a patch on the heyday of the mid-Noughties to early 2010s, when the TCM would regularly churn out 210 million-plus unit sales. That should not detract from Fiction’s sizzling 2024; its £552.7m of sales are a massive 9.8% improvement on the previous annual record (set in 2023). Running counter to the “sell fewer books for more dosh” direction of travel in the rest of the market, Fiction’s 64.5 million copies is its best volume return since the Fifty Shades/erotica boom of a dozen years ago.



Read More​

Asako Yuzuki's Butter tops the chart in the last week of the year
Freida McFadden’s The Housemaid leads Amazon's bestsellers list
Guinness takes Christmas number one and sets record for lowest-selling festive chart topper

BookTok, Science Fiction & Fantasy, and the indomitable Richard Osman led Fiction, with the category accounting for the year’s top five titles, 16 of the top 20 and 32 of the top 50. Osman holds the top two spots with the launch of his new series, We Solve Murders, and the mass-market paperback of The Last Devil to Die.

He also bags three entries in this Top 50, level with romantasy queen Sarah J Maas, but bettered by one of the biggest breakouts of the year: Freida McFadden. The latter has hardly come from nowhere – she sold £755,000 in 2023 through BookScan and was a digital superstar – but she was the author of the summer, aided by a BookTok bump and a raft of new publishing and re-releases from both Little, Brown and US-based Sourcebooks. Osman and McFadden combined to earn £18m last year, or £1 in every £8 spent on a Crime, Thriller & Adventure book.

Yet, the upper echelons of the chart in general were not clicking. This Top 50 collectively generated £79.4m, a far cry from the £96.9m of 2023. Yes, the previous year had a monster hit in Prince Harry’s Spare, but in a Top 50 stripping out both year’s number ones, 2024 is still £15.5m down on 2023. The top 100 books last year shifted £114.8m against 2023’s £139.3m.

Even Osman’s chart-topper’s volume was 13.4% off the pace of his 2023 hardback, and there were similar declines for the likes of Jamie Oliver’s Simply Jamie (-17.1% on 5 Ingredients Mediterranean) and In Too Deep by Lee and Andrew Child (-8.9% against The Secret). David Walliams, usually a fixture in an annual Top 50, has no titles in it for the first time in 11 years.

The decline in the bestseller revenue partially stems from Fiction’s greater footprint and fewer Non-Fiction titles (BookScan’s Non-Fiction: Trade category’s ASP is almost £4 more than Fiction’s). There were 14 Non-Fiction: Trade titles in 2023’s Top 50, all but one of which had an RRP £15 or above; in 2024, 11 Non-Fiction: Trade titles feature, four of which were £14.99 or below. There was a sub-par Christmas run-in for Non-Fiction: Trade, with the category down 4.5% by value in the last 12 weeks of the year. This is borne out by the Top 50: those 11 titles are full of 2023 returnees (GT Karber’s Murdle), deep backlist (James Clear’s evergreen Atomic Habits) and paperbacks of 2023 hardback hits (Rory Stewart’s Politics on the Edge, David Mitchell’s Unruly).
 
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