Paul Whybrow
Full Member
It comes as no real surprise to me that there's another story about firms selling fake reviews for books, and other products, that are on Amazon.
Despite stating that they are using sophisticated artificial intelligence software to detect fake reviews and shut down the accounts of the reviewers, it doesn't take much to circumvent these security measures by the look of it.
When looking at the star rating for any product, it's best to start with the one star reviews and work your way up through the stars, as these reviewers have probably actually bought the goods. Be suspicious of five star reviews that talk in generalised terms, and which are written in impersonal but perfect English with no punctuation or spelling mistakes: these may well have been penned by hired guns.
Here's the link to the story, which is from the Daily Mail, as the original investigation by the Times requires a paid subscription to read in their hallowed (money-grubbing) pages.
http://www.dailymail.co.uk/news/art...ls-hired-3-books-bestseller-lists-Amazon.html
Despite stating that they are using sophisticated artificial intelligence software to detect fake reviews and shut down the accounts of the reviewers, it doesn't take much to circumvent these security measures by the look of it.
When looking at the star rating for any product, it's best to start with the one star reviews and work your way up through the stars, as these reviewers have probably actually bought the goods. Be suspicious of five star reviews that talk in generalised terms, and which are written in impersonal but perfect English with no punctuation or spelling mistakes: these may well have been penned by hired guns.
Here's the link to the story, which is from the Daily Mail, as the original investigation by the Times requires a paid subscription to read in their hallowed (money-grubbing) pages.
http://www.dailymail.co.uk/news/art...ls-hired-3-books-bestseller-lists-Amazon.html