Richard Sutton
Flash Club Supremo
The following Jane Friedman forwarded post seemed to touch on lots of important points to consider when it comes time to pitch your work. Sadly, I think it's just as important for publishers to take this to heart...
https://janefriedman.com/the-myth-of-the-everyreader/
https://janefriedman.com/the-myth-of-the-everyreader/