My reaction is slightly different...I think I glossed over that mentally. I tend to do that when someone uses exaggerated terms and I just pick out the useful bits that will benefit me instead.He lost me when he claimed that New York publishers will bring trucks of cash to your home, back them up and dump the cash on your lawn. Really?
I know what my skill sets are, writing and telling stories, I really dont want to spend any more than 1 hour of my time each day self-marketing. I look at the social presence of authors and wanabe authors and its quite daunting. Unless you can employ your own marketing agency, you are going to spend so much time trying to build enough social clout, so when do you have time to write?
I could go there. But, the editing......
The writer cannot hope to get it water-tight all by themselves.
And if you pay, that doesn't guarantee quality. I have seen truly atrocious books, where the author paid the publisher for outsourced editing, let alone tried to do it all themselves.
It's clinching one that is the issue. Getting their attention works through social media, maybe.Not sure if there's a single answer to this. A good agent / publisher will increase your chances of [financial] success, surely? But bad ones probably won't.