Carol Rose
Basic
I'm going to appeal to your wisdom once more, Carol. Do you think a Twitter following is sufficient as an online presence, while I fight my way through the slush pile?
My plan is to begin building a website and marketing when I get a literary agent, and the book release is then presumably a year or two off.
I've always been told I need a website because it's my readers' landing page, so to speak. On there, they can find links to everything else. So yes, build one and maintain it.
As for an online presence, I wish I had a definitive answer. It seems to be the new trend among agents and some publishers that they want a potential author to have a following, and they take that into account when making a decision. Not all do this, but some I'm told do. I suspect they want to make sure an author will be able to market him/herself and the book to an extent. So much of what we all do is online now. I used to think a following meant more if the author wrote non-fiction, but that doesn't seem to be the case any longer.
Facebook and Twitter seem to be the big two right now. I know some authors who also have Tumblr, Tsu, and other social media accounts, but right now they say Facebook and Twitter are the ones they interact with the most. There's some benefit to Google+, but honestly I don't use it as much as I should. I've found it's mostly authors pimping to other authors. I've also never given my Twitter account much effort, to be honest. 140 characters isn't enough for me. LOL! Most of my Facebook posts are the length of a small chapter. I do most of my interaction on Facebook, and I keep my website current with something new every day.