Flash Club Supremo
Many of our Litopian family is aware that in my last life, I spent more than twenty-five years slaving over a drawing table as an advertising and corporate identity designer, later Art Director (Is that term still accurate?)in ad agencies and in graphics specialty studios. I've operated a now-small graphics studio since 1976, which has come in very handy for my own self-publishing ventures. Last month, after spending some time working corrections on several friends' book cover artwork, I decided to post an "Open Letter" to Book Cover Illustrators in the hope of getting a few points across. Specifically, while technology has made huge changes to the way illustration is now produced, Book Covers aren't computer game stills, and especially, if they are to be used in a variety of sizes (for promotional use) and in print (for real paper books), they require the artist have some knowledge beyond their flashy techniques. For those of you who may be considering the step of hiring a cover artist, here's my open letter. I tried to keep it as rant-free as possible...