Rationalists believe that good ideas arise from connecting unrelated things.That was pretty much how we defined it in the ad business.
Creativity = connecting A to B (where A has not previously been connected to B).
It was good enough for a snappy headline and a dozen or two words of copy.
But it’s not the truth.
So where do good ideas really come from? And – how can you support and stimulate that process?
I don’t think I have all the answers – or even most of them – but I strongly suspect that you may do.
So please come along to tomorrow’s Huddle with a few ideas about… getting good ideas.
And of course, all the usual Huddle activities will still take place too. So if you’d like to submit some work-in-progress, go right ahead.
Huddles are always free to Full Members - reserve your place here.
