Richard Sutton
Flash Club Supremo
While it is true that self-publishing as a viable option for authors is expanding, there are still lots and lots of pitfalls with predators waiting beneath the thorn bushes at the bottom. Here is an excellent post by a friend of mine, author David Gaughran who has been slaying Vanity Press dragons for some time now. He clarifies some of the newer "industry affiliations" that can be confusing as well as dangerous to authors considering self-publishing.
http://davidgaughran.wordpress.com/...l-expansion-penguin-random-house-integration/
http://davidgaughran.wordpress.com/...l-expansion-penguin-random-house-integration/