Fantastic Video: Researching Folk Horror as a Genre?

[Pamela Jo]

My theory is that genre's and sub genre's are liquid enough that you can fit your story in somewhere. If you know your reader well enough you can figure a place on the book shelves-never mind comps. That's what people want to know really. Who is your reader? How do I sell this. So instead of a black comedy... I've written Folk Horror with a twist.