Horrible English

[Richard Turner]

I came across this under the heading "why is everyone talking about tronc" With the bar pushed so high now for creative writing how is it that such stuff can still be written?

In a press release, the company said that tronc Inc would be “a content curation and monetization company focused on creating and distributing premium, verified content across all channels”.

The name, according to the release, is a shortening of Tribune Online Content.

“tronc pools the company’s leading media brands and leverages innovative technology to deliver personalized and interactive experiences to its 60m monthly users,”

 

[Paul Whybrow]

Such verbosity is a fine example of someone trying to make something out of nothing. It's the sort of pretentious language that Private Eye, the British satirical magazine features in its Pseuds' Corner section.

It also reminded me of the Buzzword Bingo game, where bored participants spot a speaker using trendy language as a way of disguising their lack of knowledge.

 

[Carol Rose]

What?

 

[Katie-Ellen]

I shall not be 'downselecting' them any time soon.

 

[Marc Joan]

Amazing how many words it can take to say next to nothing.
I've lost count of the amount of companies I've seen who claim to leverage innovative technology. Usually, it's either bells and whistles on old technology, or they're trying to get something new to work.

 

[KG Christopher]

Box clever, think outside of the box and one shall not be boxed in.