Ebooks seem to be a growing sector of the publishing market, I can't understand why a company wouldn't want to cash in, as it were. Another line of products is another line of revenue, after all. I could see why some publishers would want to appeal to the purists of the reading world, some people prefer to hold a 'real' book.
Was there such a problem when music tapes converted to cd's and then onto the mp3 and ipod generation? Though I watched a video on FB the other day, where two teenagers took about 5-10 minutes trying to put a tape into a Walkman