Buying publicity for your book

[David Steele]

Coming from the ad biz myself, while I'm still learning about the very specialized area of Book Marketing, I can safely say that all publicity is paid for and all products that are for consumer purchase need it..

Still interesting how we can all have different opinions and still be exactly right. Can't fault your logic at all, @Richard Sutton .

 

[James Marinero]

All very sound advice throughout that answer, especially the last line,. (Ironic since I've just committed a hundred dollars to Kindle for advertising!) I think I'll put it on a post it note.

Now you know what they offer, why not write a specific Publicity Requirement Specification detailing exactly what you want a company to do for you. OK, you cannot ask them to ensure you sell 10,000 books, but you can specify e.g that they issue 10 varied press releases, arrange 3 interviews (maybe a tough ask), and so on. Then send your spec to four or five publicity companies and see how they respond?

 

[Katie-Ellen]

I see there is a publisher called Rebellion; who started out with games, and seem to do games and books.