So on today's BookBub email detailing eBook deals, this is the first time I've stopped and smiled, clicked on the book-link and bought the book (rather than downloading a free book they have on offer and that I probably won't get round to reading). I think it's got an arresting title. It reiterated the importance of tile to the customer buying experience. I get this from PopUps, but something in this really clicked for me. Anyone else had a similar experience with a title?