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Book title made me stop, smile and buy

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Rachael Burnett

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So on today's BookBub email detailing eBook deals, this is the first time I've stopped and smiled, clicked on the book-link and bought the book (rather than downloading a free book they have on offer and that I probably won't get round to reading). I think it's got an arresting title. It reiterated the importance of tile to the customer buying experience. I get this from PopUps, but something in this really clicked for me. Anyone else had a similar experience with a title?

White Trash Warlock.png
 
So on today's BookBub email detailing eBook deals, this is the first time I've stopped and smiled, clicked on the book-link and bought the book (rather than downloading a free book they have on offer and that I probably won't get round to reading). I think it's got an arresting title. It reiterated the importance of tile to the customer buying experience. I get this from PopUps, but something in this really clicked for me. Anyone else had a similar experience with a title?

View attachment 16637

'John Dies at the End' by David Wong.
Bought it purely because of the title. Book did not disappoint.
 
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