Nicole Wilson
Basic
This article might be of interest in this thread, as it's about an author's social media presence.
http://www.digitalbookworld.com/2015/stop-grading-authors-social-media-presence/
Clicking on the link to the study by McKinsey Consulting shows a graph that charts how effective different channels are in acquiring customers. Twitter and Facebook do poorly.
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I'm curious if there are any updated charts. Looks like that data was from 2012 and, while social media was big, it has significantly grown over the last 2-3 years. I have heard the same thing on email, though, repeatedly - it attracts more customers than social media does. Unfortunate. That means yet another thing for me to do. *sigh*