This author's experience of taking out advertising on Facebook appeared in my Alliance of Independent Authors blog, which is well worth signing-up to.
Historical novelist David Penny's writing career sounds similar to many of ours, with well-reviewed books that weren't selling well. He doesn't say how much he invested in advertising on Facebook, though his resulting sales covered the cost of it, as well as raising his profile. It's getting one's name in readers' brains that is crucial.
http://www.selfpublishingadvice.org/facebook-ads-one-authors-experience/
The course by writer Mark Dawson that David Penny used prompted me to check his books. They have a notably strong image on and consistency to the cover design, making them recognisable as a brand:
http://www.markjdawson.com/
Historical novelist David Penny's writing career sounds similar to many of ours, with well-reviewed books that weren't selling well. He doesn't say how much he invested in advertising on Facebook, though his resulting sales covered the cost of it, as well as raising his profile. It's getting one's name in readers' brains that is crucial.
http://www.selfpublishingadvice.org/facebook-ads-one-authors-experience/
The course by writer Mark Dawson that David Penny used prompted me to check his books. They have a notably strong image on and consistency to the cover design, making them recognisable as a brand:
http://www.markjdawson.com/
