Professor Robert H. Frank, Author of ‘Success and Luck: Good Fortune and the Myth of Meritocracy’ says..".sometimes things are famous just for being famous. Although we often try to explain their success by scrutinizing their objective qualities, they are in fact often no more special than many of their less renowned counterparts."
He's not [necessarily] talking about books; but does his comment apply to books? Discuss. [Hint: marketing is everything].
You can read the first part of his book here: http://press.princeton.edu/chapters/s10663.pdf
He's not [necessarily] talking about books; but does his comment apply to books? Discuss. [Hint: marketing is everything].
You can read the first part of his book here: http://press.princeton.edu/chapters/s10663.pdf