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Nov 13, 2017
Lodeve, France
Most of you will have gathered by now that impatience has got the better of me and I'm about to self publish my first novel. While I'm waiting for the cover artist to do her thing, I'm getting other stuff ready. I have a stupid question though. Should I wait until I have published the book before sending out emails on my brand new MailChimp account?
The first 3 days are the most important. While the story is fresh up on the boards and easily visible, the browser-readers can see it, and if they also see other people have bought it or given it a rating/review, they look closer (if the cover caught the eye).

Send the email, give them the date, or tell them it's avail as pre-order. That bigger number on the first day can hike you up the lists.
I'm sure there's someone on here who has experience with fronting people about your book - @Jackson Banks ?? perhaps ask him - and then tell me, too!
If you are self publishing on Amazon, they allow you to post the novel details for three months to allow for pre-orders.
Having a large number of pre-orders, 100 is a good number to aim for, could mean that you become a best-seller early on and get better sales accordingly.
Mail Chimp /Email can help you build the excitment / make those pre-order sales
Nick Stephenson Amazon product ASIN B00PCKIJ4C is a good reference
He also has this website Free Video Training EVG - Home
All of it depends on what the goal is in publishing the book. Is the accomplishment going to be seeing it available to buy and happy if friends and family purchase it? Or do you want that and a decent run of sales?
If its the latter, then here is what I would do. Nothing guarantee results but hopefully some of it will help you.

Who are you going to send an email to? If they are not a selected list of readers who gobble up your genre, it will end up hurting you in the long run. See this post concerning Also Boughts.

You are going to want 5-8 days of steady sales rather than a huge spike on day one and then a drastic fall. Think of it as a stock chart. A quick downward spike would cause investors to run away. So how do you achieve that without just luck? You need to find some book promotion sites if possible.

Assuming you launched on a Wednesday I would run targeted amazon ads for the first week and then schedule two book promotions for the following Monday and Tuesday. Your ads might serve you a few sales a day but at the end of the week with a promotion, it would sky rocket and then start triggering also boughts.

I personally dont advise pre-orders unless you have loads of fans ready to buy. To much to cover concerning them but there are more negatives than positives.

If you do decide to do promotions, avoid companies who stress they promote on FB/twitter. The results are near always horrible. Instead find those that have their own email list of readers that have signed up.

If you plan on doing no marketing, and still want to send out the emails, even to family and friends, then figure out what day is best for you. Also put a link to your signup in the front and back matter of the book and a compelling reason for the reader to give your their email. WIFM radio. Whats in it for me.
Do you promise to give them a sneak peek of new covers? Are they going to be the ones who get the first chapter of a new book before anyone else? Thats just as important as the link.

EDIT- One last thing. Your book will be in the new hot releases of your category for 30 days. The promtional money you spend during this period is the best value you will get. Thats not saying you cant advertise later without success, but its harder to get the book moving.

Hope that helps, if you want me to clarify or expand on anything just ask.
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