Came across this TED talk. It rang a bell with me because so much fantasy is being written that I wonder how writers get their readers to immerse themselves in it. It beats me how the likes of Tolkein captured me with only his imagination. It seems to me one has to be a genius to create a whole new world and then tell a story within it. I have no choice but to stick with reality, but at its edges, as most of it is boring.