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Self-Publishing Alliance of Independent Authors - The Indie Author Income Survey 2023

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LJ Beck

LJ Beck

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I'm virtually attending the 2025 SFF Worldcon this week/weekend and just sat in on a panel called "Where’s the Money in Indie Publishing?" Was FAB!

One of the panelists pointed us to a survey The Alliance of Independent Authors (UK) did that shows all kinds of interesting statistics (from 2023). The one I particularly loved to see was the genre breakdown of what's selling. "Romance, fantasy/scifi/speculative, and crime/thriller/detective were by far the most prevalent genres, representing a combined 57% of all respondents." Yay! :D

Full report attached for all those stats nerds out there. :nerd-face:
 

Attachments

I just found out they support the use of AI in writing. So I have stopped supporting them. The survey is still interesting, but I can't be part of an organisation that thinks AI is helping creativity.
 
One take away from the statistics for me is 61.63% use reader magnets i.e. free book or other incentive and 50.87% use book giveaways. Personally, now that I pay much more attention to these matters and publicity offers, I have been utterly shocked at how Stephen King novels, Lee Child novels and many other famous, long-established serious players offer their books for just £0.99 or $0.99 in the US. It just goes to show what you need to do to survive...
 
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