This is an interesting development. Gaming certainly has more money to throw around than publishing and as much need for story. AI is not an advantage here because gamers want NEW tropes not rehashed old.
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Who wants to farm potatoes in the metaverse? Exploring Roblox’s corporate hell-worlds
Everyone from Samsung to Victoria’s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world)
www.theguardian.com